Weekly Culture Wins
Here are five things your survey communications should include in the weeks leading up to the launch date:
- The purpose of the survey. Talk about the why behind the survey. Most importantly, express the value of employee feedback.
- What you want to achieve. Set a response rate goal and share it. Employees should feel motivated to contribute without feeling pressured to respond.
- Logistics and timeline. Who’s administering your survey? When will it launch and when will it close? Answer these questions so employees know what to expect.
- Anonymity and confidentiality. Employees need to know the survey is safe. Explain the way responses are collected, reported, and make sure they have access to survey support.
- What happens next. Share how survey results will be communicated and when employees should expect to see actions based on their feedback.