More than 75% of job candidates consider employer brand before submitting a resume.

by Laura Brinton

Weekly Culture Wins

It’s easier than ever for job candidates to take a peek at your organization before they ever set foot through your door. That means the game of scouting for talent has changed. Completely.

A strong employer brand will help you to attract more qualified candidates, increase your hire rate, and improve retention. Done right, it can also cut your recruiting costs significantly. Some report as much as 50 percent.

Go here to learn how to build an authentic employer brand.

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